The rise of digitalization has transformed the eCommerce landscape making everything easier and more convenient for customers. But then, what about the eCommerce companies? Well, for them things are only getting more challenging. The difficulties of syncing front-end websites and back-end inventory with pricing data and those risks of order processing delays are real. Website optimization, managing services, and experiences over multiple digital touchpoints are only adding to these complexities.
What is NetSuite SuiteCommerce?
SuiteCommerce is a full-feature SaaS eCommerce solution from NetSuite. It comes with native integration with NetSuite ERP, CRM, inventory management, and order management. NetSuite SuiteCommerce can support B2B and B2C eCommerce from a single system unifying front and back-end systems with no manual interventions. With NetSuite, businesses need not operate websites and back-end business systems in silos. After all, making manual entries or batch imports can cause errors with orders and inventory. Instead, with SuiteCommerce, online orders automatically flow into a back-end system where they can be managed in a central location for faster and more accurate order processing. With a central repository of orders, customers, and inventory data, companies get complete visibility across the entire business in real-time.
Benefits of NetSuite SuiteCommerce
- Native integration with NetSuite ERP saves costs on software customization.
- Comes with pre-built themes to design your store.
- Easy to use drag-and-drop site management tools along with platform customization options.
- Plug-in extensions for adding capabilities and enhancements.
- Continual updates to ensure sites have access to the most recent up-to-date functionality.
- Optimized for mobile.
- SEO-friendly and offers a range of marketing functionalities.
- Has Google Analytics and Tag Manager integrations.
- Comes with Content Delivery Network (CDN) for faster loading time.
- Enables up-selling, cross-selling, promotion schemes, and other features.
SuiteCommerce and Other E-commerce Platforms
SuiteCommerce offers multiple advantages vis-à-vis other eCommerce platform options available. This is primarily due to the striking features that the solution comes with. Few eCommerce platforms may offer a greater number of website templates, but SuiteCommerce stands out for the advanced templates that it offers.
SuiteCommerce solution serves both B2B and B2C businesses to help deliver engaging experiences. B2B sellers can build sites for their business buyers, and offer the necessary information and assistance. They can support online and physical stores, sales teams, distributors, manufacturers, and channel partners, all from a single platform.
B2C businesses especially benefit from the cross-channel view of every customer to plan loyalty-building offers. The accessibility across devices makes it easy for shoppers to search, study and purchase their favorite products from anywhere and anytime.
Storefront: This enables designing the site based on your branding approach. Helping users in the decision-making process through features like faceted navigation, powerful search, product comparisons, features, alternative images, favorites lists, and saved shopping carts.
Purchasing: These B2B features facilitate routine, repeat, and bulk purchases online, integration with vendors, distributors, and manufacturers, automatic creation of invoices from online orders, approval workflows, fulfillment, and billing.
Billing: This automates the billing process for B2B by giving buyers the ability to review and manage payments online. Manage business accounts by offering negotiated prices, credit limits, and payment methods like invoice billing and ACH processing.
Account Management: Offering business accounts direct access to review account balances, deposits, credit memos, and self-service returns management. Allows customers to submit queries directly to the support desk.
Site Management: To add landing pages based on promotion campaigns, improvise existing pages, and manage content and commerce categories. Easily add sub-categories and items to each category. Make changes to the site and schedule or publish them immediately.
SEO and Marketing: Manage H1 titles, meta tags, and SEO-friendly URLs to support SEO. Allows offering discount and promotion options for loyalty and retention building. Allows happy customers to offer product review content and stories on social networks.
Customer Account: To help B2C shoppers save their information, preferences, delivery, and payment details. Customers can create wishlists, process returns, and make quick reorders.
Cart and Checkout: Offering a secure shopping experience with HTTPS support, PCI DSS compliance for payment gateway integration, and fraud protection.
Reporting and Analytics: Using an extensive eCommerce dashboard, predefined reports, and KPIs for reporting. Monitoring in real-time website parameters like traffic, lead generation, web orders received, order details, and back-in-stock requests.
With NetSuite SuiteCommerce, unify your systems and be done with continuous integration and maintenance hassles. It is a one solution offering multiple eCommerce solutions by supporting both B2B and B2C business models while allowing new channels and models to be developed with lower investments.